Digital Strategy for a Leading Home Décor Brand
We designed a results-oriented digital strategy to increase brand visibility and online sales for FreshNest, a popular home décor brand, through social media, content marketing, and email campaigns.
Overview
2023,
FreshNest
FreshNest wanted to expand its online presence and drive sales by appealing to style-conscious and eco-friendly customers. They sought a digital strategy that would amplify brand awareness and engage potential buyers across social media, email marketing, and content.
Process
Social Media Strategy: Curated a visual and engaging social media feed, with daily posts focusing on home styling inspiration, user-generated content, and sustainable living advice. Launched themed series such as “Eco-Home Wednesdays” and “Design Tips Saturdays” to increase consistency and engagement.
Content Development: Published high-quality blog content optimized for search engines to attract visitors interested in home decor and sustainability. Topics included “Sustainable Home Décor Trends” and “Top 10 Ways to Style Small Spaces.”
Email Campaigns: Segmented FreshNest’s email list to target different customer groups with personalized content, including new product arrivals, exclusive offers, and design tips. Created automated sequences for abandoned carts and seasonal promotions to improve conversions.
"The digital strategy this agency provided was exactly what we needed to grow FreshNest’s presence and connect with customers who care about sustainability. Their innovative content and campaigns have elevated our brand and significantly boosted our sales!"
Kimberly Rogers
Marketing Director, FreshNest
Outcome
85% Growth in Online Sales: FreshNest saw a significant increase in sales due to a cohesive strategy that drove both traffic and conversions.
60% Increase in Social Media Engagement: A visually appealing social media presence and interactive content attracted a large following and improved engagement.
Improved Brand Authority: FreshNest’s blog became a go-to source for eco-friendly home decor advice, establishing them as a thought leader in sustainable living.
