Elevating Education Through Digital Marketing
Comprehensive digital marketing strategy to increase visibility and enrollments for an education-focused brand, featuring targeted SEO, social media engagement, and email campaigns to connect with parents.
Overview
2023,
Bright Horizons
Bright Horizons aimed to grow its educational program enrollments and expand its reach. Our agency provided SEO optimization, social media marketing, and email campaigns, targeting parents with valuable content and open house promotions, resulting in significant growth in both traffic and enrollment.
Process
SEO Strategy: Optimized the website structure, metadata, and blog content to increase organic search visibility. Local SEO enhancements helped attract families in nearby communities.
Content Creation: Produced high-quality content, including success stories, testimonials, and program insights, which were shared across social media and email newsletters.
Social Media Campaigns: Managed ad campaigns aimed at parents within a 20-mile radius of each center, using creative visuals and interactive posts to engage with parents on topics like early learning benefits and child development milestones.
Email Campaigns: Set up automated email workflows for different customer segments, including prospective families and currently enrolled parents, with updates on program events, enrollment, and tips for early learning at home.
"Their tailored strategies were key in boosting our online presence and connecting with our community. Enrollments have never been higher!"
Jessica Williams
Marketing Director, Bright Horizons
Outcome
50% Increase in Website Traffic: Organic traffic surged due to targeted SEO efforts, making it easier for families to find Bright Horizons online.
40% Growth in Enrollments: Targeted email and social media campaigns led to a notable increase in inquiries and program registrations.
Improved Engagement on Social Media: Monthly social media engagement rose by 75%, and the brand reached over 100,000 parents through social platforms.
